Guest Posting For Branding Your Business – Eight Steps to Successful Guest posting

First things first: lets define what guest posting means. Guest posting is the practice of posting an article to someone else s blog or website with the stipulation that they have given you permission to do so. Usually, this is done quite a bit by other bloggers with smaller audiences who want to post this on their blog (sometimes) and then do it a lot on other smaller blogs with smaller audiences who may be interested in what they are writing about. Of course, there are times when the person you are asking permission from will not allow you to. In those cases, you need to get a second opinion or you need to take the post down.

When you are considering guest blogging, it is important that you find a publisher to post your articles to. The most common way to do this is by joining a guest blog post membership site, which allows you to register for free and post as many articles as you want. Most of these sites allow you to place one or more links back to your own website. Some even allow you to leave a comment directly on the published article. The more popular and well-respected the article publisher, the better chance you have of getting your guest blog post approved.

Most blog owners have no problem with allowing others to use their names in the posts that contain their own names. The only time you will hear from a blog owner is if they are annoyed at you for using their name in an unauthorized guest blog post. If that happens, be prepared: give them your contact information, tell them why you are asking permission and apologize for using their name. That will go a long way to repairing the damage to their name.

Some authors may be hesitant about allowing others to use their names in guest blog posts, but this doesn’t have to stop you. Most large article directories allow you to include your author bios, while others may not. There are also directories of quality blog posts on the web itself. You can look in any niche that you are an expert in and find hundreds of guest posts by authors with your exact name. If you have a knack for writing, this could be the easiest and cheapest form of guest posting that you could use to build your reputation.

If you’re not comfortable with guest posting on other people’s blogs, you might consider starting your own blog. It doesn’t require any capital to start your own blog, and there are thousands of blogs out there that are similar to yours in topic and tone. If you have written well in the past, you may even find that you can find a niche within a popular blog posting community and build a reputation within that community. If you don’t care to put up with ads and banner advertising, you can still benefit from guest posting. Most bloggers get paid by displaying advertising on their blog posts. This is why guest posting is an excellent way to get free blog advertising.

You have to realize that not every blogger or Internet marketer is going to accept guest posts from guest authors. You can’t please everyone, after all. If a blogger won’t accept your guest post because you are too much of a competitor, than it’s best to keep looking. Guest blogging may not be something that you will be able to rely upon but it will never be something that you can’t work with.

Whether or not you have a knack for writing or not, it may be wise to consider hiring a writer to create a rough draft of your guest post pitch. This is a short segment of the actual article that you provide to the publisher to solicit their interest. It gives them an idea of your style, approach and expertise, which means they will want to know more about you and what you can do for them.

When it comes to using guest blogging to generate free and targeted web traffic, these are the eight steps that you must follow: develop a great pitch, develop a killer article, attract a host of bloggers, develop a relationship with the publisher, deliver the article in question to the publisher and deliver the final product that the publisher will be happy to publish. These steps are simple enough to do but only if you follow through on them consistently. If you don’t, your effort may as well be for naught. The power of guest posting lies in your ability to deliver a quality article that the readers will be eager to read.

Leave a comment

Design a site like this with WordPress.com
Get started